AI and Energy: A European SMB Perspective
The article discusses the growing energy demands of AI and how countries like China are …
TECH INSIGHTS by LAZYSOFT
Not just news — business insights for European entrepreneurs
European Tech Investments Surge: Key Developments for SMBs
The European tech landscape has seen significant investment activities, with notable funding rounds and strategic …
UK Government Considers Changes to SMB Filing Requirements
The UK government is evaluating new regulations that would require small and micro-enterprises to submit …
Strategies for Leading Remote SEO Teams
The shift to remote work in SEO requires new strategies for effective team management. Key …
Stravito AI Personas: Revolutionizing Market Research for SMBs
Stockholm-based Stravito has launched AI Personas, an innovative tool transforming market research by allowing brands …
Google Enhances Ad Management with AI Automation
Google has introduced a series of AI-powered updates to its advertising platforms, including Ad Manager, …
The Shift from Keywords to Performance Max in B2B Marketing
European SMBs are witnessing a significant shift in digital marketing strategies, moving from keyword-focused campaigns …
Building Authority from Scratch: A Guide for European SMBs
Establishing authority in the digital realm when you're an unknown entity can be challenging. The …
The Human Touch in PPC Automation: Essential Interventions
In 2026, PPC automation is standard, using advanced AI to streamline marketing campaigns. Despite this, …
Scavenger AI: Simplifying Data for SMBs
Scavenger AI, co-founded by Felix Beissel and Maximilian Hahnenkamp, addresses the challenge of data usability …
UK's NEN Calls for Enhanced Support for SMBs in Autumn Statement
The National Enterprise Network (NEN) has urged the UK government to provide robust support for …
Revolutionizing B2B Marketing: The Loop Strategy
The evolution of B2B marketing from a linear funnel to a dynamic loop represents a …