From SEO to GEO: Navigating AI Search Changes
AI advancements are reshaping how search engines prioritize information, requiring a shift from traditional SEO …
TECH INSIGHTS by LAZYSOFT
Not just news — business insights for European entrepreneurs
Revolutionizing Incrementality Testing with Bayesian Methods
Google's new approach to incrementality testing using Bayesian methods allows advertisers to measure the true …
AI Evolution: From Experimentation to Infrastructure
The transition of AI from experimental phases to becoming a fundamental part of business infrastructure …
AI Overview Citations: Boosting Visibility Through Fan-Out Queries
A recent study highlights how pages ranking for 'fan-out' queries in Google's AI Overview are …
Lovable's €281 Million Series B: A Catalyst for AI-Native No-Code Platforms
Stockholm's Lovable has secured €281 million in Series B funding to enhance its AI-native software …
Six Habits Hindering Your Business Growth
The article discusses six counterproductive habits that often impede progress: constant comparison, inability to say …
Google Launches Gemini 3 Flash Globally
Google has globally implemented Gemini 3 Flash as the engine for AI Mode in Search. …
Enhanced Transparency in Google Ads: Channel Performance Report for PMax
Google has introduced the Channel Performance report for Performance Max (PMax) campaigns, addressing advertisers' transparency …
Conversational AI's Impact on Paid Search for European SMBs
Conversational AI like Microsoft's Copilot is revolutionizing paid search by utilizing detailed conversational data to …
Maximize Efficiency with Zoom Workplace for European SMBs
European small businesses can enhance productivity and streamline operations using Zoom Workplace, an all-in-one platform …
Google Enhances Merchant Center with New Creative Tools
Google has introduced new features to its Product Studio within Merchant Center, enabling European SMBs …
AI Triggers Workforce Changes at McKinsey
McKinsey plans to cut thousands of jobs over the next two years due to rapid …