Generative Engine Optimization: Adapting to AI Visibility
Generative Engine Optimization (GEO) is evolving as a crucial practice for brands, aiming to be …
General
General technology news
Google Ads Introduces Auto-Suggested Experiments
Google Ads has introduced a feature that recommends experiments for advertisers based on current account …
SEO Governance Maturity: A New Competitive Edge
The article highlights the importance of a visibility governance maturity model (VGMM) in SEO, emphasizing …
Move To Happiness Secures €1M for AI-Driven HRTech Expansion
Belgium's Move To Happiness, an HRTech company, has raised €1 million to enhance its AI-based …
Understanding ESOPs: A Strategic Shift in Employee Compensation
European SMBs are increasingly adopting Employee Stock Ownership Plans (ESOPs) as a strategic compensation model. …
AI Energy Innovator Tem Secures $75 Million
Tem, a London-based energy tech firm, has raised $75 million to expand its AI-driven platform …
Optimizing Automation for B2B Lead Generation
In the realm of B2B advertising, automation tools often fall short due to their design …
UK SMEs Encouraged to Export by Government Initiatives
Peter Kyle, UK business secretary, urges small businesses to explore international markets supported by a …
GA4 Alone Can't Capture AI SEO's True Value
Google Analytics 4 (GA4) is insufficient to fully measure the impact of AI-driven SEO. While …
Understanding AEO vs. Traditional SEO for European SMBs
Answer Engine Optimization (AEO) and traditional SEO are evolving as search technologies shift towards AI …
Royal Mail's £1m Apprenticeship Fund Boost for European SMBs
Royal Mail has opened applications for its £1 million apprenticeship levy fund, targeting small to …
AI Training Crucial for UK Job Market Amid Disruption
Andrew Bailey, a leading figure in the financial sector, emphasizes the critical role of AI …