Driversnote's Strategic Partnership with VIA Equity
Driversnote, a Copenhagen-based company specializing in mobile mileage tracking, has partnered with VIA equity, a …
TECH INSIGHTS by LAZYSOFT
Not just news — business insights for European entrepreneurs
Google's AI-Generated Descriptions: A Game Changer for SMBs
Google is experimenting with AI to create search result descriptions, either fully replacing existing ones …
Enhancing Google Ads with Audience Targeting
In competitive markets where keyword costs are high, layering audience targeting into Google Ads Search …
AI-Driven Fraud Detection: A Guide for European SMBs
AI-driven fraud detection is reshaping how mid-sized companies combat fraudulent activities across various channels like …
Unlocking Male Allyship: A New Approach for Gender Equity
A study from Hult International Business School introduces the Gender Equity Mindset Model, a framework …
The Role of Emotional Intelligence in Health Tech Leadership
High emotional intelligence (EQ) in leadership is crucial for the success of health tech innovations. …
Empowering Disabled Entrepreneurs for Economic Growth
Entrepreneurs with disabilities are a largely untapped source of innovation and economic growth. With over …
Understanding and Navigating AI in Performance Marketing
AI-driven automation in marketing is transforming how campaigns are managed, often reducing transparency in decision-making. …
Overcoming Glossophobia: A Key to Business Success
Glossophobia, the fear of public speaking, affects a significant portion of the population, including many …
MokN's Strategic Expansion to Combat Cyber Threats
French cybersecurity firm MokN has secured €2.6 million in seed funding to enhance its credential …
Technical Branding in AI Search
In the era of AI-driven search, brand performance hinges on technical branding, which involves managing …
AI Max for Search: A New Era for Ad Campaigns
Google has introduced AI Max, an innovative feature in Search campaigns, aiming to enhance targeting …