Google Enhances Ad Management with AI Automation
Google has introduced a series of AI-powered updates to its advertising platforms, including Ad Manager, …
TECH INSIGHTS by LAZYSOFT
Not just news — business insights for European entrepreneurs
The Shift from Keywords to Performance Max in B2B Marketing
European SMBs are witnessing a significant shift in digital marketing strategies, moving from keyword-focused campaigns …
Building Authority from Scratch: A Guide for European SMBs
Establishing authority in the digital realm when you're an unknown entity can be challenging. The …
The Human Touch in PPC Automation: Essential Interventions
In 2026, PPC automation is standard, using advanced AI to streamline marketing campaigns. Despite this, …
Scavenger AI: Simplifying Data for SMBs
Scavenger AI, co-founded by Felix Beissel and Maximilian Hahnenkamp, addresses the challenge of data usability …
UK's NEN Calls for Enhanced Support for SMBs in Autumn Statement
The National Enterprise Network (NEN) has urged the UK government to provide robust support for …
Revolutionizing B2B Marketing: The Loop Strategy
The evolution of B2B marketing from a linear funnel to a dynamic loop represents a …
Transforming Marketing Maturity for European SMBs
Marketing maturity evolves from isolated operations to automated systems. Semrush identifies five levels: Siloed, Connected, …
Maesn Secures €2.3M for Unified API Expansion
Maesn, an integration platform from Düsseldorf, has secured €2.3 million to advance its Unified API, …
Scotland's New Push for Scaleups: A Boon for SMB Growth
Ana Stewart, Scotland’s Chief Entrepreneur, has unveiled three focus areas to boost Scotland's rapidly scaling …
Phoebe Gormley's AI Startup Tackles Fashion Sizing Issues
Phoebe Gormley, an entrepreneur known for her women's tailoring house on Savile Row, has launched …
Unlocking New Potential with APIs in Google and Meta Ads
APIs in Google and Meta Ads offer European SMBs enhanced data access and automation capabilities. …