Comparing Google Local Services Ads and Search Ads for European SMBs
Google offers two primary advertising formats for local lead generation: Local Services Ads (LSAs) and …
TECH INSIGHTS by LAZYSOFT
Not just news — business insights for European entrepreneurs
AI's Transformative Impact on Search and Customer Journey by 2026
By 2026, AI will significantly transform search and customer interactions, with AI-powered assistants handling a …
London Faces Financial Pressure with Reeves' Upcoming Budget
London's business community is anxiously awaiting Rachel Reeves' first full budget, due on November 26, …
Strategic Branding: Essential for Modern SMBs
In the current competitive market, businesses are evaluated not just on products but on emotional …
European Startups Propel Innovation with Significant Funding Rounds
In recent startup activities, several European companies have secured substantial funding to advance their innovative …
Babbel Unveils AI Voice Assistant to Aid Language Learners
Berlin-based Babbel has launched Babbel Speak, an AI-driven voice assistant designed to help language learners …
AI and SEO: Navigating the Overlap for European SMBs
Google's VP of Product, Robby Stein, highlights the convergence of AI search optimization and traditional …
The Evolution of Newsletters: Insights for European SMBs
Newsletters are experiencing a renaissance, evolving with AI and personalization. HubSpot's report reveals new strategies …
The Resurgence of Newsletters: Trends and Insights for European SMBs
Newsletters have evolved into a sophisticated ecosystem involving AI, personalization, and diverse distribution channels. AI …
Optimizing Website Performance and SEO for European SMBs
Monitoring website performance and SEO metrics is crucial for maintaining growth in traffic and ensuring …
Leadership Transition at Monzo: A New Chapter Begins
Monzo's CEO TS Anil is stepping down after five years, with Diana Layfield, a former …
Impact of Rising Tax Traps on Pensioners and Implications for European SMBs
The number of UK pensioners facing a 60% income tax rate has doubled as static …