Learning from Costly PPC Mistakes: Insights for European SMBs
In a recent episode of PPC Live The Podcast, Dale Olorenshaw, Head of Paid Media …
TECH INSIGHTS by LAZYSOFT
Not just news — business insights for European entrepreneurs
UK's Strategic AI Investment and Its Impact on European SMBs
The UK government has unveiled a significant AI investment plan, including billions in public and …
Navigating AI-Driven Brand Visibility: The Rise of GEO and ASO
The landscape of brand visibility is rapidly evolving with the integration of AI technologies, as …
UK AI Investment Surge: A Catalyst for Growth
The UK government has unveiled a substantial AI investment initiative aimed at boosting economic growth …
Maximizing Creator Content for Enhanced Trust and Cost Efficiency
Amplifying creator content helps European SMBs build trust and reduce media costs by leveraging the …
Zapier Acquires Dutch AI Innovator Utopian Labs
Zapier, an AI orchestration platform from San Francisco, has acquired Utopian Labs, a Netherlands-based AI …
Vyntelligence Secures €26M for Video AI Expansion
Vyntelligence, a London-based company, has secured a €26 million Series B investment to enhance its …
Navigating Google's Demand Gen for SMB Success
Google's Demand Gen campaigns are designed to help advertisers in engaging passive audiences across platforms …
Adapting to Answer-Driven Search: Implications for European SMBs
The shift towards answer-driven search, powered by AI, is changing how industries gain visibility online. …
SOC Prime's AI-Driven Threat Detection Secures New Investment
Ukrainian cybersecurity firm SOC Prime has closed a significant investment round to enhance its AI-driven …
Google Search Console's New Branded Queries Filter
Google has introduced a branded queries filter in Google Search Console, allowing users to differentiate …
Aris Machina: Revolutionizing Factory Operations
Northvolt veterans have launched Aris Machina, a startup focused on creating an advanced operating system …