Discoverability in 2026: Digital PR and Social Search for European SMBs
Discoverability in the digital age is evolving. People now find brands through platforms like TikTok, …
TECH INSIGHTS by LAZYSOFT
Not just news — business insights for European entrepreneurs
Starlink's Competitive Edge in UK Broadband
Elon Musk's Starlink has launched aggressive pricing in the UK broadband market, undercutting traditional providers …
Understanding the Shakeout Effect in CLV for SMBs
The shakeout effect in Customer Lifetime Value (CLV) analysis is crucial for understanding how early …
Cloudflare's Strategic Move: Acquiring Human Native
Cloudflare, a leader in web infrastructure and security, has announced the acquisition of Human Native, …
Microsoft Enhances Performance Max for Improved SMB Advertising
Microsoft Advertising is launching new updates to its Performance Max (PMax) campaign management tool, focusing …
The Influence of Social Media on Brand Searches: A Crucial Insight for European SMBs
Social media activities, like viral posts or influencer mentions, can significantly influence branded search behavior. …
AINA's AI-Driven Hiring Platform Gains Momentum with $1M Funding
AINA, based in Cyprus, has secured a $1 million seed investment to enhance its AI-driven …
London's incentifi Secures €174k for Wellbeing Rewards Platform
London-based startup incentifi has raised €174k in pre-seed funding to pilot its wellness-oriented workplace rewards …
Osapiens: The New Unicorn in Sustainability Tech
German startup osapiens has achieved unicorn status after raising $100 million in a Series C …
Google's Gemini Personal Intelligence: A New Era for SMBs
Google's Gemini app has launched a beta feature called 'Personal Intelligence' in the U.S., integrating …
Google Ads Update: Impact on Creative Control for SMBs
Google has introduced a new setting in Google Ads called 'Google Owned Location Data', allowing …
Google Trends Enhances Explorer Page with Gemini
Google has updated its Trends Explorer page with an integration of Gemini technology, enabling enhanced …