The Invisible Shift in SEO: Adapting to the Dark Funnel Era
SEO is evolving beyond traditional metrics like clicks and conversions as AI tools reshape the …
TECH INSIGHTS by LAZYSOFT
Not just news — business insights for European entrepreneurs
Context-Driven AI Search Optimization for European SMBs
The shift from keyword-centric to context-driven AI search optimization is redefining how content is discovered …
ChatGPT's Massive User Growth and Its Impact on European SMBs
OpenAI announced that ChatGPT has reached over 900 million weekly active users. This milestone was …
Analyzing AI Prompts in Google Search Console
Recent reports indicate that data from AI-driven searches, such as those from ChatGPT, may inadvertently …
Revolutionizing PPC with Vibe Coding: A New Era for SMB Automation
Frederick Vallaeys, leveraging his extensive experience at Google and Optmyzr, illustrates how GPT-5 is transforming …
Unlocking the Potential of Industry 5.0 for European SMBs
Industry 5.0 represents a shift from merely integrating technologies to orchestrating them to enhance human …
Google Expands AI Text Guidelines Globally for SMBs
Google has rolled out AI Max text guidelines, allowing global advertisers to customize AI-generated ad …
ChatGPT Boosts Ecommerce Conversion Rates by 31%
A 2025 study by Visibility Labs on 94 ecommerce sites revealed that traffic from ChatGPT …
Leveraging AI Response Patterns for Content Strategy
AI response patterns are variable, making them unreliable as a KPI but useful for pattern …
Leveraging Google's Performance and Reach Planners for SMB Growth
Google Ads offers Performance Planner and Reach Planner tools, often overlooked by advertisers, that enable …
AI Property Revolution: General Catalyst's Investment in Dwelly
General Catalyst, a prominent venture capital firm, has invested £69 million into Dwelly, a company …
ChatGPT's SEO Strategy: A Model for European SMBs
ChatGPT's strategic use of SEO drives significant growth and revenue, demonstrating how digital visibility can …