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Summary

Manchester startup Voxelo raised €346k in its pre-Seed round, aiming to revolutionize e-commerce with a video-to-3D content platform. Supported by industry experts, Voxelo targets the e-commerce sector with AI-driven 3D content creation that enhances product visualization and customer confidence. As part of a broader trend toward AI and 3D technology, this funding highlights the potential for European SMBs to leverage cutting-edge digital tools.
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Full Article (AI)

🚀 Voxelo, a Manchester-based startup, is revolutionizing the e-commerce landscape with its innovative 3D and AI product content studio. Having secured €346k (£300k) in its pre-Seed round, Voxelo aims to enhance buyer confidence and drive conversions by making product content more engaging and accessible. Co-founder Vladimir Mulhem believes that "better product content builds buyer confidence – and buyer confidence drives conversion in e-commerce." 🌐 In the broader European context, 2025 has seen a surge in funding for AI and 3D technologies, with companies like Italy's Covision Media and London's SpAItial raising significant capital to push the boundaries of digital twin creation and complex 3D environments. However, Voxelo's focus on e-commerce teams sets it apart, as it addresses the challenges of costly and fragmented content production pipelines. 💼 To leverage Voxelo’s technology, e-commerce teams can follow practical steps like capturing product videos to create ultra-realistic 3D models and augmented reality experiences. This not only simplifies the content creation process but also enriches the customer experience by providing an interactive and educational product journey. As Ben McKay, COO, notes, “Product content creation remains too hard, too costly and too creatively limited when budgets are tight.” 🔍 Voxelo's competitive edge lies in its proprietary UG3D technology, which transforms a simple video into a production-ready digital twin in just two hours. This rapid conversion enables the generation of a variety of content formats, from annotated 3D for product education to studio-quality visuals and lifestyle imagery. CTO Roman Bromidge emphasizes the simplicity and reliability of their platform, stating, “Advanced 3D shouldn’t feel intimidating.” ✨ Voxelo's user-friendly platform is already gaining traction with early adopters like Cosatto and British Attire, supported by significant innovation grants and accelerator programs. The company's approach offers a low-cost, intuitive solution tailored for non-technical e-commerce teams, making digital twin creation seamless and efficient. Andy Gray, an advisor and investor, commented, “Product experience in e-commerce is ripe for disruption. Consumers deserve more than a carousel of flat images."
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Business Impact

Voxelo's platform addresses a crucial need in e-commerce: engaging visual content that builds trust and drives sales. For SMBs, adopting such technology can level the playing field against larger competitors by offering immersive product experiences without the traditional high costs and complexities.
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Interesting Facts

  • Voxelo's technology can create a digital twin in two hours.
  • The company has partnerships with early adopters like Cosatto.
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Business Opportunities

European SMBs can now access affordable 3D content creation tools, enabling them to improve customer engagement and conversion rates. By using Voxelo's UG3D technology, businesses can transform simple videos into detailed digital twins, enhancing the shopping experience with AR and interactive visuals.
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LAZYSOFT Recommendations

LAZYSOFT advises SMBs to explore Voxelo's platform for its potential to streamline content production and enhance product presentation. Automation of 3D content creation can significantly reduce the time and cost barriers associated with traditional methods, offering a competitive edge.