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Summary

Barcelona-based startup Uxia secured €1 million in funding to enhance its AI-powered synthetic user technology for UX testing, aiming to streamline product design validation. This funding includes €750k in equity and an Enisa loan, positioning Uxia for a potential Seed round. The startup, founded in 2025, offers a faster alternative to traditional user testing, allowing real-time feedback on product designs, which can significantly accelerate development cycles.
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Full Article (AI)

Trends and Impact 🎯 The landscape of AI-driven B2B SaaS is experiencing a dynamic shift, as illustrated by Uxia's recent success in raising nearly €1 million in its pre-Seed funding round. This investment highlights a growing trend in the European tech market, where AI is increasingly being leveraged to enhance business processes, specifically in user testing and product design. The funding surge in 2025, encompassing notable contributions from startups like Supersonik and Anyformat, underscores a robust investor appetite for AI-enabled enterprise software. Uxia's innovative approach using AI-generated synthetic users is set to transform the UX validation process, making it more efficient and accessible. Practical Steps 🚀 Uxia is poised to revolutionize the way product teams conduct user testing. By employing AI-powered synthetic profiles, the company eliminates the traditional, labor-intensive process of recruiting human testers. This enables design teams to upload their prototypes, define target personas, and receive feedback within minutes. As Borja Díaz-Roig, CEO of Uxia, notes, this approach allows for "continuous user testing" to become an integral and straightforward part of digital product development. The infusion of capital will be strategically used to enhance product features and expand Uxia’s engineering, AI, design, and sales teams, further solidifying its global footprint. Competitive Advantages 🏆 Uxia stands out in a competitive field due to its unique value proposition and strategic vision. The company’s ability to quickly iterate UX designs through synthetic testing offers a significant time and cost advantage. Joan Pina Ollé from Abac Nest Ventures emphasizes the potential for Uxia to "lead a new category in UX validation." With a founding team boasting expertise from industry giants like Google and TransferGo, and the guidance of advisors such as Javier Darriba, Uxia is well-positioned to capitalize on its strengths. The startup’s commitment to making AI-driven user testing a standard practice across digital product teams sets it apart, promising widespread adoption and impact.
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Business Impact

For European SMBs, Uxia's approach offers a cost-effective solution to traditional user testing, which is often time-consuming and expensive. By leveraging AI, small to medium businesses can iterate more rapidly and efficiently, enhancing their product development timelines and reducing time-to-market.
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Interesting Facts

  • Uxia is part of a growing ecosystem of AI startups in Spain.
  • The company was founded in 2025 and operates globally from Barcelona.
  • Uxia's technology allows for real-time UX testing feedback.
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Business Opportunities

The rising interest in AI-driven solutions highlights significant opportunities for SMBs to adopt automation in UX testing, leading to potential reductions in operational costs and improved product quality. Uxia's technology can serve as an entry point for SMBs looking to integrate advanced AI into their processes.
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LAZYSOFT Recommendations

LAZYSOFT recommends that SMBs explore AI-driven UX testing solutions like Uxia's to enhance their product development processes. By integrating such technologies, businesses can achieve faster validation cycles and improved design accuracy, ultimately leading to better user experiences.