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Summary

Stockholm-based Stravito has launched AI Personas, an innovative tool transforming market research by allowing brands to engage in real-time interactions with virtual consumer profiles. This advancement helps businesses test ideas, ads, and products, ensuring they resonate with target audiences before full-scale launches. Stravito AI Personas leverages AI to convert segmentation studies into dynamic consumer dialogues, facilitating rapid idea iteration and consumer-centric decision-making.
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Full Article (AI)

Trends and Impact 🚀 In today's fast-paced business landscape, understanding consumer needs is crucial. With marketing teams often operating in silos, insights from segmentation research frequently go unused, leading to a high failure rate in new product launches. According to a 2024 McKinsey report, around 75% of innovations in the CPG industry don't succeed. This highlights the need for more integrated and consumer-focused approaches to product development. Practical Steps 🔧 Stravito, a Swedish AI-driven platform, offers a solution by transforming segmentation research into actionable insights. The introduction of Stravito AI Personas allows brands to simulate conversations with virtual consumer profiles, enabling them to test and refine ideas before launch. This tool leverages each brand's proprietary knowledge to provide real-time, segment-specific insights, helping marketers create consumer-centric strategies. 💬 "Stravito AI Personas is the next step in our evolution. It delivers real-time segment-specific insights into revenue-driving workflows," says Thor Olof Philogène, CEO and Co-Founder of Stravito. Competitive Advantages 🏆 By combining advanced AI with human expertise, Stravito ensures accuracy and relevance in its insights. The platform allows brands to build dynamic personas and stress-test ideas across diverse audiences. It also facilitates side-by-side comparison of consumer reactions, enhancing the decision-making process. Furthermore, the ability to export chats into presentations streamlines communication across teams, fostering faster alignment and adoption of ideas. 🛡️ The platform's built-in controls ensure content safety and team confidentiality, making it easy to integrate across different teams. As Olof Philogène remarks, "Stravito AI Personas helps make consumer-centricity a daily reality. It enables teams to create stronger ideas with consumer insight at the heart of strategic decisions, cutting time, cost, and risk." In summary, Stravito's AI-powered approach not only accelerates innovation but also reduces risks and costs associated with product development, positioning itself as a game-changer in the industry.
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Business Impact

AI Personas by Stravito is significant for European SMBs as it democratizes access to sophisticated market research tools, traditionally reserved for large enterprises. By enabling real-time consumer interaction, SMBs can refine their strategies and reduce the risk of failed product launches, crucial for maintaining competitiveness in dynamic markets.
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Interesting Facts

  • 75% of innovations in the CPG industry fail, according to McKinsey 2024.
  • Stravito serves major clients like HEINEKEN, Comcast, and Nestlé.
  • Founded in 2017, Stravito is a leader in AI-powered market research tools.
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Business Opportunities

Stravito AI Personas opens opportunities for SMBs to engage closely with their target markets, reducing time-to-market for new products. By using AI to simulate consumer interactions, businesses can gather valuable insights without extensive resources, fostering innovation and market responsiveness.
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LAZYSOFT Recommendations

LAZYSOFT suggests SMBs integrate AI Personas into their market research processes to leverage real-time consumer insights, enhancing strategic decision-making. Automation of consumer feedback loops can significantly reduce costs and time, allowing SMBs to act swiftly on emerging trends and consumer preferences.