Searchable Raises €4.5M to Revolutionize AI Marketing

Trends and Impact 🌟 The digital marketing landscape is undergoing a seismic shift with the advent of AI-driven search platforms like ChatGPT and Perplexity. London-based startup Searchable, founded by seasoned entrepreneur Chris Donnelly, is at the forefront of this transformation. With a recent funding boost of €4.5 million, the company aims to enhance brand visibility within AI search engines, marking a significant departure from traditional marketing strategies. As Donnelly observes, "AI is changing marketing faster than Google did." This shift presents a unique opportunity for brands to optimize not for humans, but for the intelligent platforms that communicate with them. Practical Steps 🚀 For businesses aiming to capitalize on this trend, the first step is adopting tools that provide real-time insights into brand visibility within AI environments. Searchable's platform offers precisely this, enabling marketing teams to understand how their brand is surfaced, ranked, and recommended by large language models (LLMs). By integrating with Google Analytics and Search Console, the platform allows marketers to pose questions in plain English, streamlining the process of enhancing AI visibility. This proactive approach can lead to substantial gains, as evidenced by early clients experiencing a 40% increase in AI visibility and a 50% reduction in SEO workload. Competitive Advantages 🔧 Searchable stands out in the burgeoning AI-first marketing sector due to its innovative analytics tools and recommendation engine. As Maria Palma of Freestyle VC notes, the startup provides actionable insights that help brands seize new opportunities in AI marketing. The company's rapid development—built in just 60 days—and its agile response to changing consumer search behaviors position it as a leader in AI Search Engine Optimization (AEO). With AI search projected to create €30–50 billion in new value by 2030, Searchable's approach leverages this potential, offering brands a head start in mastering AI visibility. Donnelly likens the current moment to the early days of Facebook ads, where early adopters reaped significant benefits. As he puts it, “If you’re not indexed, you don’t exist.”