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Summary

monday.com has enhanced its partner program by incorporating AI-focused initiatives aimed at driving growth and efficiency. With new reseller and distributor programs, the platform introduces incentives for AI adoption and strengthens its partner ecosystem.
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Full Article (AI)

🚀 monday.com is pioneering the shift towards an AI-first work platform, significantly impacting the business landscape. Their recent Partner Summit unveiled strategic expansions aimed at enhancing partner ecosystems and accelerating AI adoption. This evolution is crucial as businesses strive to maintain competitiveness through increased efficiency and growth. 💡 The practical steps taken by monday.com include launching a new Go-To-Partners platform with AI capabilities, enhancing their partner directory. This platform introduces Matchmaker, an AI-powered tool that connects customers with top-tier service partners based on their specific needs. Moreover, monday.com is incentivizing AI adoption by rewarding partner representatives who successfully integrate AI in customer deals, thus driving partner-led growth. 🌟 monday.com's competitive edge lies in its innovative partner programs and AI-driven solutions. The introduction of the AI Genius specialization recognizes top AI partners, offering them exclusive benefits like dedicated PoCs and increased Marketing Development Funds. As Eran Zinman, co-CEO of monday.com, stated, "Our partner program is central to monday.com’s evolution into an AI-first work platform, and together, we're reimagining how work gets done." Monday.com is transforming its commercial strategy by expanding its partner channel, which accounted for 23% of gross added ARR in 2025, and diversifying its partner model beyond traditional revenue-sharing. This strategic shift allows the company to adapt to changing customer needs and deliver sustainable value, ensuring long-term success in the AI-driven business environment.
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Business Impact

The introduction of AI incentives by monday.com reflects a significant shift in how businesses approach digital transformation. By empowering partners with AI tools, European SMBs can enhance productivity, achieve faster scaling, and remain competitive in a rapidly evolving market.
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Interesting Facts

  • The partner ecosystem includes over 500 professionals from 40+ countries.
  • The monday.com Marketplace hosts over 900 apps.
  • AI Genius specialization offers exclusive benefits to top partners.
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Business Opportunities

European SMBs can leverage monday.com's AI-first approach to improve operational efficiency. By collaborating with AI-specialized partners, businesses can access advanced tools that streamline processes and open new revenue streams.
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LAZYSOFT Recommendations

LAZYSOFT suggests that SMBs focus on integrating AI solutions to streamline workflows and reduce operational costs. Engaging with monday.com’s partner ecosystem can provide access to cutting-edge AI technologies and expertise.