💡

Summary

A recent study reveals that 75% of users search for local services with keywords on ChatGPT, challenging the notion that conversational prompts have overtaken traditional search methods. Despite AI advancements, users find simplicity in keyword searches. European SMBs should note that traditional SEO practices remain relevant, even in the AI-driven search environment.
📖

Full Article (AI)

Trends and Impact 🚀 In today's evolving digital landscape, assumptions about how users search for local services are constantly challenged. The integration of AI tools like ChatGPT has led many to believe that traditional keyword searches are being replaced with more conversational prompts. However, recent observations reveal that this shift might not be as pronounced as anticipated. Surprisingly, 75% of user sessions still included keyword-based searches, such as "dentist 11214," indicating that old habits persist and keyword research remains relevant. Practical Steps 🎯 For businesses aiming to optimize their local SEO, it's crucial to balance both traditional and modern search strategies. While AI-driven tools offer new ways to engage users, maintaining a focus on keywords can still drive traffic effectively. Businesses should continue tracking local keywords while experimenting with AI tools to understand user behavior better. By doing so, companies can ensure they meet users' needs, whether they're typing concise keywords or engaging in longer conversations. Competitive Advantages 💼 Businesses that adapt to these insights can gain a competitive edge. By recognizing that keyword searches still play a significant role, companies can align their SEO strategies to capture both traditional and conversational search traffic. This dual approach allows for more comprehensive market reach, catering to varying user preferences. As the digital landscape evolves, those who blend traditional SEO tactics with innovative AI tools will likely see enhanced visibility and engagement, thereby solidifying their position in the market.
🎯

Business Impact

For European SMBs, understanding that keyword searches are still prevalent is crucial. Many businesses in Europe rely on local service visibility, and maintaining keyword-focused SEO strategies can enhance discoverability and customer engagement.
✨

Interesting Facts

  • Despite AI advancements, users still prefer keyword searches.
  • Local service searches on ChatGPT often mimic traditional search engine behavior.
  • Conversational searches are more common for informational queries.
🚀

Business Opportunities

SMBs can leverage this data by optimizing their online presence with targeted keywords specific to their services and locations. This ensures they remain competitive and accessible to potential customers who primarily use keyword searches.
🎯

LAZYSOFT Recommendations

LAZYSOFT advises European SMBs to maintain a balance between adopting new AI-driven technologies and traditional SEO practices. Automation can streamline keyword tracking and analysis, allowing businesses to focus on strategic growth areas.