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Summary

European SMBs face challenges with social media engagement due to changing algorithms and reduced reach. Email offers a solution by enabling direct communication and fostering community without platform restrictions. SMBs can use email sequences to maintain consistent engagement and build loyal audiences.
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Business Impact

Email marketing remains a robust tool for SMBs, providing a reliable way to reach audiences without the unpredictability of social media algorithms. By crafting strategic email sequences, businesses can cultivate a more engaged community, leading to increased brand loyalty and customer retention.
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Interesting Facts

  • 90% of messages reach intended recipients with email.
  • Email marketing sees a 4400% ROI on average.
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Business Opportunities

By focusing on email community building, European SMBs can bypass social media limitations and foster direct relationships with their audience. This approach presents opportunities for personalized marketing, targeted promotions, and improved customer engagement, ultimately enhancing business growth.
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LAZYSOFT Recommendations

LAZYSOFT advises SMBs to invest in email automation tools that enable personalized customer journeys. By leveraging automation, businesses can send timely, relevant content, enhancing user experience and engagement. Emphasizing data-driven strategies will optimize communication efforts and maximize impact.