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Summary

Google's Merchant Center is experiencing disruptions in its Feeds service, impacting product listings in Shopping ads and free listings. This ongoing issue started on February 4, 2026, and remains unresolved as of the last update on February 20. The disruption affects product approvals and visibility, crucial for retailers who rely on these feeds for e-commerce operations.
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Full Article (AI)

Google Merchant Center is currently experiencing a service disruption impacting product feeds, crucial for ecommerce businesses relying on Google Shopping ads and free listings. The incident began on February 4, 2026, and persists without a clear resolution timeline. This disruption may affect product approvals and visibility, potentially hindering ecommerce performance. 🛍️ The disruption in Google Merchant Center's feeds can significantly impact ecommerce trends. Feeds are essential for powering product listings, and their interruption can lead to delays in product updates and approvals, affecting visibility in retail campaigns. This situation underscores the need for businesses to remain vigilant about their feed status and performance metrics. 🔍 Practically, advertisers should closely monitor the Merchant Center Status Dashboard for updates. Keeping an eye on diagnostics and campaign delivery is crucial. In the absence of a specified root cause or resolution time, businesses must prepare contingency plans to mitigate potential sales impacts. Regular communication with Google support and staying informed about the issue's progress is advisable. 💡 Despite the current challenges, businesses can derive competitive advantages by proactively addressing the situation. Those who swiftly adapt by optimizing other aspects of their digital marketing strategies may maintain a competitive edge. Exploring alternative advertising platforms or enhancing organic search strategies could provide temporary relief and maintain customer engagement during this period. In conclusion, while the disruption poses challenges, it also presents an opportunity for businesses to strengthen their resilience and adaptability in managing ecommerce operations.
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Business Impact

For European SMBs, the disruption in Google Merchant Center's Feeds service could lead to reduced visibility and sales drop, especially if campaigns rely heavily on real-time product data. SMBs should consider alternative strategies to maintain online presence.
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Interesting Facts

  • Google's Merchant Center is vital for e-commerce retailers.
  • Feeds disruptions can ripple through online sales channels.
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Business Opportunities

SMBs can explore diversifying their marketing channels beyond Google Merchant Center, such as leveraging social media platforms or local online marketplaces, to mitigate risks associated with feed disruptions.
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LAZYSOFT Recommendations

LAZYSOFT recommends automating feed monitoring and integrating backup systems to ensure continuous operation during disruptions. SMBs should invest in analytics tools to quickly identify and address visibility issues.