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Summary

Google has launched an experimental AI-powered configuration in Search Console, allowing users to generate performance reports using natural language queries. This feature is similar to AI advisors in Google Ads and Analytics, and it automates metric selection, filter application, and comparison setup. However, it's limited to the Performance report and is gradually rolling out to a select group of users.
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Full Article (AI)

Trends and Impact: 🚀 Google's introduction of AI-powered configuration in the Search Console Performance report marks a significant advancement in data analysis for digital marketers. This experimental feature allows users to describe their desired analysis in natural language, which AI then transforms into customized reports. By streamlining this process, Google aims to enhance the user experience, making it more intuitive and efficient. Currently, this feature is in the early stages of rollout, available to a limited set of websites, with plans for gradual expansion. However, it's important to note its limitations, such as its exclusive use for configuration and support solely for the Performance report for Search results. Practical Steps: 🔍 For businesses aiming to leverage this tool, the first step is to familiarize themselves with the AI-powered configuration interface. Begin by exploring the available metrics such as Clicks, Impressions, Average CTR, and Average Position. Utilize the feature to apply filters based on specific queries, pages, countries, devices, search appearances, or date ranges. This will allow for a more tailored analysis. Additionally, setting up complex comparisons without manual intervention can save time and reduce the likelihood of human error. It's crucial to review suggested filters to ensure alignment with your analytical goals. Competitive Advantages: 💡 The AI-powered configuration offers businesses a competitive edge by uncovering insights not easily accessible through standard filters. By facilitating more nuanced data analysis, companies can identify trends and opportunities that may have otherwise been overlooked. This tool is particularly beneficial in discovering new patterns and details, ultimately informing strategic decisions and optimizing digital marketing efforts. As the feature becomes more widely available, early adopters will have the advantage of refining their data analysis skills, potentially leading to more informed business strategies and improved performance in the competitive online landscape.
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Business Impact

For European SMBs, leveraging AI in search analytics can simplify data interpretation and enhance decision-making processes. By automating report configurations, businesses can focus on strategy rather than data processing, potentially uncovering insights that were previously overlooked due to manual filtering limitations.
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Interesting Facts

  • AI configuration in Search Console is inspired by similar AI advisors in Google Ads and Analytics.
  • The feature can misinterpret user requests, requiring manual review.
  • It focuses on configuration, not data sorting or exporting.
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Business Opportunities

The AI configuration feature presents opportunities for SMBs to access more tailored search data insights without extensive manual input. This can aid in refining digital marketing strategies and identifying potential growth areas by highlighting trends and anomalies in the search data.
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LAZYSOFT Recommendations

LAZYSOFT advises European SMBs to experiment with this AI feature once available. Testing its capabilities could highlight new dimensions of search data, facilitating more informed strategic planning. Automation should be embraced cautiously, ensuring AI interpretations align with business objectives.