Summary
G2 has acquired three major software discovery platforms from Gartner, reshaping the global B2B software reviews sector. Additionally, Noora Saksa's appointment as CEO of Slush marks a strategic direction for the event to expand beyond its annual format.
Business Impact
The acquisition by G2 enhances its market influence, providing SMBs in Europe with a more comprehensive resource for software evaluation. Slush's new leadership could lead to more opportunities for European startups seeking global exposure.
Interesting Facts
- G2 now controls three major platforms for software discovery.
- Slush is evolving into a year-round platform under new leadership.
Business Opportunities
European SMBs can leverage G2's expanded platform for more informed software purchasing decisions, while Slush's evolving platform could serve as a launchpad for startups aiming to reach a global audience.
LAZYSOFT Recommendations
SMBs should explore G2's enhanced capabilities for software selection and consider participating in Slush's extended platform to gain insights and connections in the tech industry.