💡

Summary

G2, a major player in B2B software reviews, is set to acquire Capterra, Software Advice, and GetApp, significantly expanding its influence in the software market. This consolidation will create a powerhouse with over 6 million verified reviews and a reach of 200 million software buyers annually. The move is poised to reshape the way European SMBs discover and choose software solutions.
🎯

Business Impact

For European SMBs, the consolidation of these platforms under G2 could mean more streamlined access to comprehensive software reviews. However, it also raises concerns about reduced competition, which could limit the diversity of opinions and innovation in the market.
✨

Interesting Facts

  • G2 will host over 6 million reviews post-acquisition.
  • The combined platforms will reach 200 million software buyers annually.
🚀

Business Opportunities

SMBs can leverage the expanded reach and data from G2 to make more informed software purchasing decisions. They should also explore niche platforms and direct vendor reviews to ensure a well-rounded perspective.
🎯

LAZYSOFT Recommendations

LAZYSOFT advises European SMBs to balance their software discovery process by using both large platforms like G2 and smaller, specialized review sites to maintain a competitive edge.