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Summary

Analyzing nearly two million LLM sessions across nine industries in 2025 revealed that ChatGPT dominates with 84.1% of AI discovery traffic but is not the only successful player. Platforms like Microsoft Copilot and Claude are gaining significant traction in specific sectors. Copilot's integration within the Microsoft ecosystem makes it a powerful tool in B2B, education, and finance. Meanwhile, Perplexity shows strength in finance due to its focus on verified information. Claude caters to those needing standalone analysis. For European SMBs, leveraging these specialized platforms can optimize productivity and strategic decision-making.
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Full Article (AI)

Analyzing AI Discovery Trends: A 2025 Perspective 📈 Trend and Impact The 2025 analysis of AI discovery across nearly two million LLM sessions reveals significant shifts in the landscape. ChatGPT maintains a dominant 84.1% share in AI discovery traffic, functioning as the default tool. Yet, a multi-platform strategy is now crucial, as other LLMs like Copilot and Claude show substantial growth in specific industries. This fragmentation indicates AI discovery isn't consolidating but diversifying. 🚀 Practical Steps To capitalize on these insights, businesses should align their strategies with where and how their target audience engages with AI. For enterprise environments, Copilot is pivotal, integrating seamlessly with Microsoft tools. In finance, Perplexity stands out due to its focus on verifiability, offering citations essential for decision-making. Claude, though smaller in share, is significant for deep analysis among technical evaluators. 🏆 Competitive Advantages Understanding these dynamics provides a competitive edge. Brands must ensure visibility within the specific ecosystems their audience trusts. As Satya Nadella highlighted Copilot's 100 million users, growth in user value is paramount. Dario Amodei's focus on Anthropic's revenue growth underscores the importance of aligning with platforms that enhance user productivity. The future of AI discovery isn't just about ranking on one platform; it's about strategic presence where decisions are made.
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Business Impact

European SMBs should note that while ChatGPT is a key player in AI discovery, platforms like Copilot and Claude offer tailored solutions for specific industries. Copilot's growth in the Microsoft ecosystem suggests that businesses already using Microsoft tools can enhance efficiency by integrating Copilot. In finance, Perplexity's focus on verifiable data makes it a reliable choice for tasks requiring precision and traceability.
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Interesting Facts

  • Copilot grew 25 times in 2025, outpacing ChatGPT.
  • Perplexity holds a 24% market share in finance.
  • Claude's growth in publishing reached 49 times.
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Business Opportunities

SMBs in Europe can leverage Copilot for enhanced productivity in Microsoft-centric environments, particularly in B2B, education, and finance. Perplexity offers a niche opportunity for those in finance who need reliable, cited information. Claude can be ideal for businesses focused on deep analysis and strategic planning, providing a platform for thorough content review and synthesis.
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LAZYSOFT Recommendations

LAZYSOFT advises European SMBs to adopt a multi-platform approach to AI discovery. Integrating Copilot into existing Microsoft workflows can streamline operations. For finance-focused SMBs, partnering with Perplexity can ensure data integrity and trust. Claude should be considered for its ability to enhance strategic analysis and decision-making processes. Stay updated on platform developments to leverage them effectively.